Beyoncé’s Cowboy Carter stadium tour has led to a significant increase in Grammy-winning album streaming numbers, with U.S. on-demand streams surging to over 10.2 million in the three days following the tour’s start. Notable tracks like “Ya Ya,” “Protector,” and her rendition of “Jolene” experienced substantial jumps in streams during this period. The live performances have reignited interest in Beyoncé’s recent work, driving increased engagement with her catalog and highlighting the impact of touring on music consumption. The tour, which kicked off with a sold-out performance at Los Angeles’ SoFi Stadium, has expanded to 32 shows due to high demand, solidifying Beyoncé’s status as a live performance powerhouse.
