Travis Hunter will sign with Lil Wayne’s agency Young Money APAA Sports for his on-field representation in the NFL.
Young Money beat out major sports agencies such as WME, CAA, Klutch Sports Group, and Athletes First for Hunter’s representation.
Other agencies reportedly made pitches to Hunter near the end of the 2024 season.
Hunter will retain SMAC Entertainment for off-field representation. The firm, which also represents Colorado quarterback Shedeur Sanders and head coach Deion Sanders, helped Hunter land several NIL sponsorships, including a career-long Adidas deal.
